The Power of Life Coaching:
Achieving Success through the Quest for Purpose Framework
Dr. Ken Keis (Canada)
What if you could unlock the full potential of your life—achieving not just success, but also fulfilment and meaning—by integrating life coaching with a clear framework for discovering your purpose? This isn’t just a hypothetical; it’s entirely possible when you harness the power of life coaching, combined with The Quest For Purpose model. This model (available as a book and e-course) offers a step-by-step process to help individuals clarify their purpose and take inspired action toward success.
In today’s world, it’s easy to feel disconnected or unmotivated, especially in the face of everyday challenges. Gallup’s research shows that 87% of the global workforce is not engaged at work, and 90% of people feel they are not living with purpose. But there is a powerful way out of this rut: embracing life coaching and the actionable steps outlined in The Quest For Purpose. When you connect with your true purpose, everything shifts—your mindset, your actions, and your results.
Life Coaching: A Pathway to Purpose and Success
Life coaching is more than just guidance—it’s a transformative partnership. A coach helps you unlock your potential by guiding you through self-discovery, overcoming obstacles, and taking the right steps toward your goals. When combined with a proven step-by-step model like The Quest For Purpose, life coaching becomes a powerful tool for creating lasting change.
Whether you’re an individual seeking more clarity in your life or a coach helping clients achieve their potential using a framework provides a clear path to success. It should be a structured, actionable guide that’s not just about finding purpose, but also about turning that purpose into meaningful, measurable results.
Incorporating life coaching into this model amplifies its impact. Coaches help participants explore each step of the model, enabling them to identify their passions, align their actions with their values, and set goals that lead to both personal and professional success. It’s an ideal framework for anyone looking to deepen their sense of fulfilment and purpose.
A Framework for Transformational Change
Let’s explore the key steps of The Quest For Purpose model and how life coaching can help participants apply them to their own lives.
- Become More Self-Aware
Self-awareness is the first step in finding purpose. While many people believe they are self-aware, the truth is that only a small portion of that awareness is actually aligned with how others perceive them. Through coaching, participants gain a deeper understanding of their strengths, values, passions, and limiting beliefs. Coaches help them explore:
- Personality traits: Understanding emotional triggers and core beliefs.
- Values: Defining the principles that guide decision-making.
- Interests: Identifying what energises and excites them.
This model emphasises this step to ensure that participants have a solid foundation of self-knowledge from which to build their purpose.
- Develop an On-Purpose Mindset
Living with purpose requires adopting the right mindset. Life coaching plays a critical role in helping individuals develop optimism, resilience, and a forward-focused attitude. With the guidance of a coach, participants can learn how to overcome fear and doubt, shifting their mindset from limitation to possibility. Optimism is key to achieving success because it encourages proactive decision-making, rather than reactive behaviour.
The life coaching process encourages participants to embrace an on-purpose mindset, helping them look at challenges as opportunities and embrace success as their natural path forward.
Source: iCN Issue 50 (The Power of Life Coaching in Achieving Personal & Professional Success); pages 13-16
About Dr. Ken Keis
Ken Keis, Ph.D., is a leading global authority on behavioural assessments including Personality and an expert in leadership, purpose, and wellness. He is the President and CEO of Consulting Resource Group International, Inc. (CRG) which has served thousands of organisations worldwide for over 4 decades. With over 4 million words of content authored, including 4 books and a dozen assessments, Dr. Keis is also a respected author, speaker, trainer, coach, mentor and media guest. His books include: Why Aren’t You More Like Me?, Deliberate Leadership, and The Quest For Purpose. An engaging public speaker, Ken has conducted over 3,000 presentations and 10,000 hours of coaching and consulting. His passion lies in helping individuals Live, Lead, and Work On Purpose. www.crgleader.com or ken@crgleader.com