In this day and age, digital marketing is critical, whether you’re a recent college grad trying to break into the highly competitive marketing world, an entrepreneur seeking to spread the word about your new startup, or a marketing professional who wants to keep up with the latest digital marketing techniques.
Cutting through the noise with effective marketing has never been harder, but learning to be a digitally-savvy marketer has never been easier, thanks to the wealth of online courses on the subject (many of them free).
Some of the biggest names in tech offer their own free training here, too. Google’s Grow with Google program (formerly Google Digital Garage) includes the popular Fundamentals of Digital Marketing free certification, and HubSpot Academy offers many free courses covering SEO, email marketing, and more. You’ll find both, along with thousands of other options, organized by topic below.
With new channels and strategies emerging on what seems like a daily basis, it’s increasingly important for marketing professionals, and aspiring professionals, to continue to learn online.
For this reason, Class Central has compiled thousands of free digital marketing and tracking courses and tutorial videos created by top universities and educators around the world.
Thousands of Resources
These courses and video series will take you to the top of your game, covering topics such as social media strategy, marketing analytics, viral content creation, and a lot more.
Note that while you may have to pay if you want a certificate, these courses can be audited for free — that is, you can access all the learning content for free, and sometimes even graded assignments. If you’re new to online courses, read our guide: Class Central’s Beginners Guide to Online Courses.
To make the course list easy to navigate, we broke it down by topic. Click on a topic to jump to the corresponding section:
- Search Engine Optimization (SEO)
- Fundamentals of Digital Marketing
- Google Analytics (GA4)
- E-commerce
- Content Creation
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- YouTube Marketing
- TikTok Marketing
More Courses & Certificates
If you want to earn a free certificate in digital marketing, head to our article: 280+ Free Digital Marketing Certificates and Badges. You can learn from Google, Meta (Facebook), LinkedIn Marketing, X (Twitter), Semrush, and more.
If you’re interested in other subjects, visit our compilations:
- Massive List of Thousands of Free Certificates & Badges
- 2000+ Free Developer and IT Certifications
- 450+ Free Google Certifications
- 470+ Hours of Free LinkedIn Learning Courses with Free Certification
- 900+ Open University Free Certificates
- Harvard Computer Science Courses with Free Certificate
You can find all the Class Central free certificate articles here.
Here’s our compilation of free digital marketing online courses.
Search Engine Optimization (SEO)
- SEO Course for Beginners from Ahrefs ★★★★★(35)
- SEO Tutorials for Beginners: Learn Search Engine Optimization Step-By-Step from Ahrefs ★★★★★(16)
- Free SEO Training Series ★★★★★(7)
- SEO from HubSpot ★★★★☆(4)
- SEO Essentials with Semrush ★★★★★(1)
- Full SEO Course and Tutorial in Hindi | SEO Course 2023 | Umar Tazkeer from Umar Tazkeer ★★★★★(4)
- SEO Training from ClickMinded ★★★★☆(3)
- Content-Led SEO with Brian Dean ★★★★★(2)
- Link Building Tutorials (Step-By-Step) from Ahrefs ★★★★☆(2)
More on Class Central: 2000+ Search Engine Optimization (SEO) courses. More than 1000 are free: look for the filters for a free course or a certificate.
Fundamentals of Digital Marketing
- Fundamentals of Digital Marketing from Grow with Google
- Fundamentals of Digital Marketing from University of Maryland
- Fundamentals of Digital Marketing from FutureLearn
- Digital Marketing Foundations from CodeSignal
- Digital Marketing Strategy with Goldman Sachs 10,000 Women from Goldman Sachs
- Digital Marketing from Hubspot
- Digital Marketing Essentials Masterclass from Udemy
More on Class Central: 3000+ Digital Marketing courses. 1700+ are free: look for the filters for a free course or a certificate.
Google Analytics (GA4)
- Google Analytics Certification
- Google Analytics 4 Tutorials
- Google Analytics 4 Tutorial for Beginners
- Google Analytics 4 – Complete Tutorial and Tips
More on Class Central: 230 Google Analytics (GA4) courses. 140+ are free: look for the filters for a free course or a certificate.
E-commerce
- E-Commerce Estratégico from Universidad Anáhuac ★★★★☆(19)
- How to Make an E-Commerce Website from Website Learners ★★★★☆(3)
- How To Start A T-Shirt Business FAST: No Costs Or Inventory ★★★★★(1)
- Drop Servicing 101 – Sell Services Online for Passive Income ★★★★☆(1)
- Complete Fiverr course in Hindi and Urdu ★★★★★(1)
- EMPRENDER: MODELOS DE NEGOCIO PARA GANAR DINERO ONLINE ★★★★☆(1)
- E-COMMERCE FUNDAMENTALS from State Bank of India
- E-Commerce from IGNOU
- Ecommerce Technologies from CEC
- Payment Aggregator Business from State Bank of India
More on Class Central: 1800+ E-commerce courses. 1000+ are free: look for the filters for a free course or a certificate.
Content Creation
- How to Plan and Create Better Quality Content on YouTube from Caleb Curry ★★★★★(1)
- How To Write A Blog Post Fast from H-EDUCATE
- Hacking Content Creation with AI from Data Science Dojo
- Upbeat Funk Music Mix | Royalty Free Background Music (Copyright Free Music) from Envato Tuts+
- How Content Creation Took My Career to the Next Level – James Q. Quick from All Things Open
- Why The Best Bloggers Trash The Internet | Akwaaba Tùng | TEDxBUV from TEDx
- THE UGLY TRUTH BEHIND CONTENT CREATION | Visha Khandelwal | TEDxGIBS from TEDx
- Echoes of Endurance: Aatman Desai’s Path to Content Creation | Aatman Desai | TEDxIIMRohtak from TEDx
- Presented by YouTube: How to Build a Lasting Career on the Internet from The Aspen Institute
- The Art of Documenting Life | Sanchit Kalra | TEDxABESEC from TEDx
More on Class Central: 1600+ Content Creation courses. 950+ are free: look for the filters for a free course or a certificate.
Content Marketing
- Stanford Webinar – Creating Demand with Content Marketing from Stanford University ★★★★★(10)
- Content Marketing Basics from Great Learning ★★★★★(2)
- Content Marketing from HubSpot ★★★★★(2)
- Content Marketing Principles for Business ★★★★★(1)
- Content Marketing Strategy from State Bank of India
- How to Create Great Online Content from University of Leeds
- Contextual Marketing
- Credible Content Creation for Communications Professionals from University of Southern Queensland
- Advanced Content Marketing with Brian Dean
- How to Increase Sales on Shopify with Content Marketing
More on Class Central: 1300+ Content Marketing courses. 600+ are free: look for the filters for a free course or a certificate.
Email Marketing
- Email Marketing Full Course In 2 Hours | Email Marketing Tutorial For Beginners 2022 | Simplilearn ★★★★★(11)
- Email Marketing Course: Get Certified in Email Marketing ★★★★★(1)
- Email Marketing Training Series ★★★★★(1)
- The ClickMinded Email Marketing Course ★★★★☆(1)
- Email Marketing O GUIA COMPLETO 2020 – Do zero a 1º venda ★★★★★(1)
- Abandoned Cart Email Campaign with Google Tag Manager and Klaviyo from MeasureSchool ★★★★★(1)
- Email Marketing from HubSpot
- Engage & Convert: The Ultimate Email Marketing Guide
- The Complete MailChimp Email Marketing Course For Beginners
- Email Marketing without web site+COPY WRITING+HACKS & TRICKS
More on Class Central: 870+ Email Marketing Courses. 290+ are free: look for the filters for a free course or a certificate.
Affiliate Marketing
- Affiliate Marketing Explained in 53 mins | Affiliate Marketing for Beginners | Great Learning from Great Learning ★★★★☆(22)
- FREE Amazon Affiliate Marketing Course: 0 to $1,000/month ★★★★☆(7)
- How To Make Money With Affiliate Marketing ★★★★☆(5)
- FREE Affiliate Marketing Course for Beginners ★★★★☆(2)
- How To Start Affiliate Marketing Website In 2022 (Step-by-Step Tutorial) from Website Learners ★★★★★(2)
- Affiliate Marketing Mastery ★★★★★(1)
- Passive Income: Affiliate Marketing [WordPress Website] ★★★★☆(1)
- Affiliate Marketing Without A Website ★★★★☆(1)
- 14 Authority Sites For Learning Amazon Affiliate Marketing ★★★★☆(1)
- Affiliate Marketing Strategies for 2022 ★★★★☆(1)
More on Class Central: 390+ Affiliate Marketing courses. 150+ are free: look for the filters for a free course or a certificate.
Social Media Marketing
- Marketing digital en redes sociales from Universitat Politècnica de València ★★★★☆(42)
- Emoji Marketing Mini-Course ★★★★★(7)
- Social Media Marketing from HubSpot ★★★★☆(3)
- Social Media Marketing from Great Learning ★★★★★(3)
- How To Get Traffic To Your Website (Free Mastery Course) from H-EDUCATE ★★★★★(2)
- Social Media Marketing Crash Course ★★★★★(1)
- Social Media Marketing Guide for Beginners ★★★★★(1)
- Building a Social Listening Program with Christina Garnett ★★★★★(1)
- Social Media Management | Best Social Media Management Tools | Great Learning from Great Learning ★★★★★(1)
- Introduction To Social Media In Education ★★★★☆(1)
More on Class Central: 2400+ Social Media Marketing courses. 780+ are free: look for the filters for a free course or a certificate.
Facebook Marketing
- The Complete Facebook Ads and Marketing Course! from Joseph Delgadillo ★★★★★(3)
- Introduction to Facebook Business Manager | How to setup Facebook Business Manager? | Great Learning from Great Learning ★★★★☆(3)
- Facebook Ads For Beginners in 2021 | Step By Step Facebook Ad Tutorial from Andrew Hubbard ★★★★★(1)
- Facebook Marketing: Organic Reach and Paid Advertising from Social Media College
- Facebook Ads Training: How to Build Great Ads & Audiences from HubSpot
- Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies from HubSpot
- Introduction to Facebook Pages for Businesses and Orgs
- FREE Course: Facebook Ads For Ecommerce & Dropshipping 2022!
- إنشاء وإدارة حملات تسويق وترويج ناجحة بإستخدام الفيسبوك
- Facebook Ads Course for Free | Learn Latest Facebook Ads – Tutorial for Beginners | Umar Tazkeer from Umar Tazkeer
More on Class Central: 530+ Facebook Marketing courses. 90+ are free: look for the filters for a free course or a certificate.
Instagram Marketing
- Instagram Marketing Fundamentals | Social Media Marketing | Instagram Growth | Great Learning from Great Learning ★★★★☆(32)
- Instagram Marketing Strategy Course from HubSpot ★★★★★(2)
- Instagram Marketing: Instagram Essentials and Content Creation
- Instagram Marketing for Startups and Entrepreneurs
- How to Advertise on Instagram from HubSpot
- The Complete Instagram Marketing Course for Beginners 2018
- Instagram Bootcamp 2019: Get More followers and Engagement
- Instagram Small Business & Startup Marketing Foundation
- How to get 50,000 Authentic Followers on Instagram
- Instagram Marketing Masterclass – reach 1,000,000 followers!
More on Class Central: 380+ Instagram Marketing courses. 100+ are free: look for the filters for a free course or a certificate.
YouTube Marketing
- YouTube SEO / Video Marketing from Ahrefs ★★★★★(12)
- YouTube Marketing from Great Learning ★★★★☆(8)
- YouTube SEO Course ★★★★★(4)
- Making YouTube Videos (Tips!) ★★★★☆(3)
- YouTube Content Ownership from Google ★★★★☆(2)
- Mastering YouTube Search Trends and SEO Strategies ★★★☆☆(2)
- Ranking YouTube Videos Like a Pro – YouTube SEO ★★★★★(2)
- YouTube: How To Become a Success With an Audience from Zero
- YouTube Asset Monetization from Google
- YouTube Marketing Course from HubSpot
More on Class Central: 270+ YouTube Marketing courses. 50+ are free: look for the filters for a free course or a certificate.
TikTok Marketing
- TikTok Marketing ★★★★★(1)
- Tiktok Marketing 2022 ★★★★★(1)
- TikTok for Business: Don’t Miss This Huge Opportunity… ★★★★★(1)
- TikTok for Network Marketing – Best Tips ★★★★★(1)
- Tiktok Marketing ★★★★★(1)
- How To Use TIKTOK For Business (Beginner to Advanced)
- How to Succeed in Video Marketing [From YouTube to TikTok]
- 2021 TikTok Content Marketing Strategies
- TikTok Marketing & Strategy Course for Beginner
- TikTok Marketing
More on Class Central: 220+ TikTok Marketing courses. 130+ are free: look for the filters for a free course or a certificate.
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