How to Increase It in the Era of AI

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Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the highest-leverage investments a marketing team can make, and also one of the most commonly mismanaged. Most teams treat visibility as a byproduct of other activities: run some … Weiterlesen

When AI decides and human signs off

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The design problem most AI companies aren’t solving There’s a design principle underneath every high-stakes AI product: AI is the decision support. The human is the decision maker. Those are different jobs. The AI surfaces information, surfaces risk, surfaces patterns a person couldn’t find alone. The human takes that and decides what to do. That is … Weiterlesen

You skipped the first question. Now you’re adding AI.

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AI didn’t create the gap. It made it impossible to ignore. Intelligence inside an inherited architecture. Generated with Gemini. Last quarter, I sat through a product planning session — five leads around a table, a roadmap on the screen, a budget conversation that had already been decided. The question on the agenda was: how do we integrate AI into … Weiterlesen

The psychological fine print of AI

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What happens when technology starts reshaping the minds using it? Meet the new class of cognitive biases AI is creating. We have spent decades cataloguing the ways the human mind trips itself up. Confirmation bias. The Dunning-Kruger effect. Anchoring. The list currently stands at over 180 documented cognitive biases, each a small, predictable glitch in … Weiterlesen

St. Augustine and AI’s false promise

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An ancient diagnosis for a modern delusion. Saint Augustine of Hippo with his restless heart pierced by the light of Truth, painting by Philippe de Champaigne, 17th century The current narrative around artificial intelligence is built on a familiar promise of better predictions and outcomes. AI is positioned as a system that can reduce uncertainty and … Weiterlesen