If you’re comparing Scrunch versus Peec AI, you need to know your buyers are already forming opinions about your brand in answer engines like ChatGPT, Perplexity, and Google AI Mode before they ever reach your website. Furthermore, if you don’t know how your brand appears in those answers, or if it appears at all, you … Weiterlesen
As AI makes generation cheap, the human advantage shifts to curating context. The product people who thrive will be the ones who learn to work like DJs, selecting, sequencing, and adjusting the inputs that shape the outcome. Press enter or click to view image in full size A DJ in a VW Van It’s a … Weiterlesen
Unlearning the habit that quietly dissolves design’s authority Photo by Jingyu Liu on Unsplash Once upon a time, I was a young designer in a meeting that could have been an email. The problem was straightforward: a support team covering 30,000+ knowledge base articles across 14 countries needed a better way for people to find answers to … Weiterlesen
Context files I create every time I start a new client project, to onboard Claude and maximise the output quality Press enter or click to view image in full size 9 .md files I use for each client project It took me embarrassingly long to understand the one thing about working with design agents that … Weiterlesen
The show’s voice-first computer, plain-language querying, and universal translator anticipated the assistants we ship now — the interface, but not the intelligence. Science fiction tends to be wrong about the future in the ways that matter and right in the ways that don’t. We never got the flying car, but we did get the touchscreen, … Weiterlesen
Airbnb threw out twenty years of optimization to grow. You might need that as well. Press enter or click to view image in full size Photo by Marek Piwnicki on Unsplash Airbnb spent two decades optimizing a search box, then threw it all away in 2022. You type in the city, pick some dates, hit … Weiterlesen
I spent last year bouncing between Asian countries. Almost 6 months in Japan, a month in Korea, a month in Taiwan. Then I tried living in the West for the first time: Sydney, since November. It was more of a culture shock than I expected. Car-dependent, spread out, and after Asia where everything is walkable … Weiterlesen
Insights from products that grow and grow. A few years ago, after running a complex global product launch, I wrote down everything I learned. To track my own ideas. To make sense of things. I’ve kept adding to it ever since. I’ve worked on products used by a handful of people and products used by a meaningful … Weiterlesen
The problem with over-simplification of AI Agents’ interfaces. I noticed that I’m becoming increasingly annoyed while talking to AI agents. Not because they are not intelligent enough, but quite the opposite. I can spend an hour discussing an idea with a model, while walking with my dogs. We’re moving between design, engineering, psychology, physics, and … Weiterlesen
Weekly curated resources for designers — thinkers and makers. “The discourse surrounding generative AI in the creative arts is frequently characterised by a sense of historical rupture, a seismic shift unlike any that has come before. Critics often frame the emergence of Large Language Models and diffusion-based image generators as an unprecedented existential threat to the ‘soul’ of … Weiterlesen