Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond the vanity KPI of “people liked it.” It created an actual pipeline.
What The Matrix got wrong about AI (so far)
The change arrived without a battle — quiet, ordinary, already at your desk. AI assisted. The film feared a superintelligence that would rise up and rule us, but the generative AI we built asks for our trust instead — and mostly gets it. The Matrix feared a machine that would wake up, decide we were the problem, and seize control. Generative … Weiterlesen