For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve tickets, save deals, and drive outcomes across the business. That’s why we call HubSpot an agentic customer platform.
Digital Skills
Collected consciousness, exhausting moment, UX Research with AI
Weekly curated resources for designers — thinkers and makers. “So much of our creative communication as human beings so deeply depends on the emotion, connection, and meaningful context created and consumed between the creator and consumer. If I (the author) tell you (the reader) I love you, that’s very different from someone you actually care about, someone you … Weiterlesen
The basketball playbook for AI builder teams
What Pat Riley, Gregg Popovich, Phil Jackson, and Dawn Staley can teach us about building in the age of artificial intelligence, with Steve Kerr providing an assist I preferred the Kobe Bryant / Pau Gasol era of the Los Angeles Lakers because it was more fluid and creative than Shaq in the paint; it also showed … Weiterlesen
Don’t simply bolt on AI. Rethink from the ground up.
Let AI carry the weight of your product’s abstractions, so your users don’t have to. I still remember feeling awe-struck the first time I used ChatGPT. I knew it was the beginning of a new era, but I struggled to wrap my head around what it meant for design. Only after reading Jakob Nielsen’s piece “AI: … Weiterlesen
Can AI make your dating life better?
A look at whether efficiency is the answer to a failing dating culture Image created by AI tool ElevenLabs There’s a product I always find interesting. Many people feel like they have to use it. They install it, delete it, reinstall it. I’ve barely heard a positive word about it. Even the people who get what … Weiterlesen
AEO prompt tracking for marketing teams
You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking can’t tell you that. AEO prompt tracking helps you measure brand visibility within AI-generated answers by monitoring whether (and how) your brand gets cited when real AI prompts are run across the engines your audience is actually using. For marketing leaders, SEO managers, and demand gen teams, it’s the measurement layer that closes the gap between “we publish great content” and “we can prove AI search drives pipeline.”
Thoughtful AI Implementation for UXR Leaders
Thoughtful AI implementation for UXR leaders Setting a vision will guide you and team to the right tools, in the right context. Source: Aurora-Alley on DeviantArt I’m an AI skeptic. That feels like a room-clearing and potentially career-limiting statement these days. I’ve been met with more than one uncomfortable silence from my colleagues. I call myself an AI … Weiterlesen
Usability, accessibility, and the human-AI paradigm
The divergence between usability and accessibility in the age of AI and vibe coding Usability and Accessibility Today, during what began as a routine discussion on accessibility with my Project Manager, the conversation took an unexpected turn. She suddenly looped in a senior member of the development leadership to “help move things forward.” In the middle … Weiterlesen
A GenAI perplexed by color theory
Using Perplexity to build an accessible perceptual uniform triad. Continue reading on UX Collective »
How we Operate as an AI-first Company
This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first GTM.