This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an AI-first company.
Digital Skills
How we Build with AI
This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three is how we operate as an AI-first company.
15 Competitor Monitoring Tools Teams Actually Use (2026)
Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the same week. Competitor monitoring tools exist to catch those moves early, but most teams end up with fragmented data scattered across platforms, and by the time they’ve pieced it together, the window to respond has closed.
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, then blogging, then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” But the curiosity is actually warranted.
How to do keyword research for AEO (+ Tools)
When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I was wrong.
10 UI patterns that won’t survive the AI shift
A practical guide with real product examples of what’s replacing them. One of the bigger challenges for product and design teams right now is a type of UX debt nobody is tracking — patterns that still function but no longer justify their existence. We’ve spent years perfecting dashboards, data entry forms, search flows, filter sidebars, setup wizards, … Weiterlesen
Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up.
The interface that responds
The most dangerous pronoun in design. The self with no one there — (All conceptual images were generated by AI and edited by the Author) The last screen of my day is often a conversation with a machine. I know how strange that is. The house is quiet, there is something I need to think through, and I choose to … Weiterlesen
What is AI really costing the planet?
The interactions feel frictionless. But behind every prompt sits a vast, energy-hungry machine with a growing environmental bill nobody wants to pay. Many people tend to think of AI as invisible. You type a prompt, something smart appears, and that’s that. No smoke, no exhaust fumes, no obvious trace of the exchange. But somewhere, in vast … Weiterlesen
The forgotten conversation problem in AI chat
We built a messaging-app architecture for knowledge work. The recall failure that followed is structural, not optional.* *Editor’s note: I wrote this article from firsthand experience as a founder and engineer. I used Claude Code as a writing assistant for structural feedback and copy editing. All insights, data, decisions, and stories are my own.* *Disclosure: I … Weiterlesen