It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson.
21 Best Side Hustles for College Students To Make $500+ a Month
Want to learn about the best side hustles for college students? College is expensive. Between tuition, books, housing, and the cost of living your life, money can feel really tight. I remember being in college and constantly thinking about how I could earn more money without giving up all of my time. That’s actually how… … Weiterlesen
Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified by the fact that I had built this level of trust and connection with my community.
How SMBs Can Future-Proof Their Businesses With AI Tools
Small and medium-sized businesses (SMBs) are facing unprecedented challenges in 2025. Competition is fiercer than ever, customer expectations are rising, and technology is advancing at lightning speed. But here’s the good news: AI tools are no longer just for tech giants. Today, even small businesses can leverage artificial intelligence to streamline operations, enhance customer experiences, … Weiterlesen
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis — and it was all thanks to answer engine optimization (AEO) best practices.
Cryptocurrency Payments for Freelancers: A How-To Guide
The world of work is constantly evolving, and with the rise of the digital age, freelancing has become a popular career path for many. As global transactions become more common, so too does the need for efficient and secure payment methods. Enter cryptocurrency. For freelancers, embracing cryptocurrency payments can unlock a new realm of opportunities, … Weiterlesen
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music.
Enterprise generative AI tools that actually work
- TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale.
- The best tools integrate with your CRM, unify customer data, and support secure, governed workflows.
- To choose the right solution, focus on proven use cases, integration depth, governance controls, and measurable ROI. Start with a clear rollout plan, align teams, and use a selection matrix to compare vendors.
Generative AI tools like ChatGPT have changed individual work, but using them in a company causes many challenges. Teams copy-paste customer data into external interfaces, but the outputs lack context from your CRM, and there’s no audit trail when something goes wrong. Security teams raise red flags, compliance officers demand answers, and leadership questions whether the technology is ready for production use.
Why Delegating Is the Key to Creative Freedom as a Freelancer
As a freelancer, you’re probably used to doing a lot of things on your own. After all, you’re the boss, right? You manage your own schedule, handle your clients, and—let’s be honest—sometimes even do the marketing, the paperwork, and everything in between. But while juggling all these tasks can feel empowering, it can also get … Weiterlesen
How to nail onboarding — a case study of Runna | by Rosie Hoggmascall | Nov, 2025
Lessons in clarity, confidence and community Nearly 1 billion runs were recorded on Strava in 2024. Targeting runners is a big market. And it’s a market that’s growing — according to Strava, running was the ‘fastest growing sport globally’ with ‘Gen Z turning to running to create community and connection’. Which is the winning strategy … Weiterlesen