Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software addresses these challenges by automating donor segmentation, personalizing communications without manual effort, tracking engagement across the donor lifecycle, and centralizing donor data in one platform.
Why Gig Work Isn’t Always Paying Off
Katria Farmer has never felt at home in a traditional office. Even during a graduate school internship, she remembers it feeling “wrong and stifling.” “I was sure I would die early if I had to stay with that lifestyle,” she says. Farmer isn’t alone in looking for another way. Nearly half of American … Weiterlesen
Typography basics. A practical introduction to typography… | by Bora | Oct, 2025
A practical introduction to typography — from anatomy and spacing to legibility and alignment — for designers who want to create type that reads beautifully and feels intentional. Typography isn’t just about picking a pretty font. It’s the craft of shaping written language into a visual experience — how words look, breathe, and interact on … Weiterlesen
Leaderboards For Engagement: Why They Fail
Here’s What To Do Differently… Leaderboards are commonly used by educators to engage students in many educational contexts. But most implementations fail to truly unlock the benefits for learner engagement by making the same mistakes, time and again. This article highlights why leaderboards work, tackles the common misconceptions around leaderboards and student engagement, and provides … Weiterlesen
The day the internet crashed: Lessons from the AWS outage
A single fault in the cloud revealed just how connected and dependent we’ve all become and why good UX must plan for failure. Press enter or click to view image in full size When AWS falters, the ripple reaches everywher — from banks to coffee apps. On the 20th of October 2025, a major global … Weiterlesen
Thought Leader Q&A: Annie Hodson And Olivia Powell
Talking AI Training And Certifications For Change Management With Two Industry Thought Leaders As the driving force behind SweetRush’s Client Solutions team, Annie Hodson is passionate about creating learning experiences that truly make a difference. With over 15 years of expertise in learning design, Annie believes that effective learning should be both engaging and impactful. … Weiterlesen
When Side Hustlers Have to Pay Self-Employment Tax
Many people think that if you earn less than $600 from a side hustle, you don’t owe taxes. Unfortunately, that’s not the case. That $600 threshold only determines whether a client or platform sends you a 1099 form — it doesn’t determine whether you owe taxes. The truth is that self-employment (SE) tax … Weiterlesen
Designing the Jarvis moment. Apps SDK, design principles, and the… | by Hao Liu 柳灝 | Oct, 2025
Designing experiences that belong in a conversation After understanding the broader impact of the Apps SDK, designers can start thinking about how to shape these experiences in practice. Designing for the SDK means clearly defining who the users are, what their goals look like in context, and which parts of their workflow feel most natural … Weiterlesen
9 Things Every Side Hustler Should Do Before Tax Season
Side hustles can open doors — extra income, new skills, a more control over your time. But when tax season rolls around, that freedom can suddenly feel complicated. Unlike a W-2 job, no one’s setting money aside for you. So when April hits, a lot of side hustlers get blindsided by a tax … Weiterlesen
Is marketing tuberculosis?
You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green’s most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped everything around us.