The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER gives a blended, executive-level view of overall marketing effectiveness across all channels. A higher MER indicates more efficient marketing performance, although what counts as “good” depends on margins, customer behavior, and business model.
Is Coursiv Worth It? A Deep Dive Into What You Actually Get
You saw the ads. Maybe took the quiz. Now you’re wondering if Coursiv actually delivers or if it’s just good marketing. We read hundreds of Trustpilot reviews. Tracked specific users. Found patterns in who loves it and who doesn’t. Here’s the honest breakdown. The Value Argument: Who Says Yes People Who Stopped Paying Others Eugene Johnson (December 15, … Weiterlesen