If you’re comparing Scrunch versus Peec AI, you need to know your buyers are already forming opinions about your brand in answer engines like ChatGPT, Perplexity, and Google AI Mode before they ever reach your website. Furthermore, if you don’t know how your brand appears in those answers, or if it appears at all, you … Weiterlesen

As AI makes generation cheap, the human advantage shifts to curating context. The product people who thrive will be the ones who learn to work like DJs, selecting, sequencing, and adjusting the inputs that shape the outcome. Press enter or click to view image in full size A DJ in a VW Van It’s a … Weiterlesen

Unlearning the habit that quietly dissolves design’s authority Photo by Jingyu Liu on Unsplash Once upon a time, I was a young designer in a meeting that could have been an email. The problem was straightforward: a support team covering 30,000+ knowledge base articles across 14 countries needed a better way for people to find answers to … Weiterlesen

Context files I create every time I start a new client project, to onboard Claude and maximise the output quality Press enter or click to view image in full size 9 .md files I use for each client project It took me embarrassingly long to understand the one thing about working with design agents that … Weiterlesen

The show’s voice-first computer, plain-language querying, and universal translator anticipated the assistants we ship now — the interface, but not the intelligence. Science fiction tends to be wrong about the future in the ways that matter and right in the ways that don’t. We never got the flying car, but we did get the touchscreen, … Weiterlesen

Airbnb threw out twenty years of optimization to grow. You might need that as well. Press enter or click to view image in full size Photo by Marek Piwnicki on Unsplash Airbnb spent two decades optimizing a search box, then threw it all away in 2022. You type in the city, pick some dates, hit … Weiterlesen