There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links.
13 best options to scale your content ops
B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack built for a different era of search.
Design experiments are more important than ever, and they don’t require a lab
If design experiments scare you? Take a page from design leaders and call them bets. Photo by Kindel Media: https://www.pexels.com/photo/man-in-vegetable-garden-7457497/ I’m about to say something that would irritate my old academic advisors and colleagues. You don’t need nearly as much scientific rigor as you think to run a design experiment. That’s something I’ve learned after … Weiterlesen
The brainstorm that couldn’t storm
On the small delay that makes a brainstorm actually storm Press enter or click to view image in full size Note by Hiroshi One day, I was invited to join a brainstorm. I opened the Zoom link they had sent. The team looked well composed for a brainstorm — six or seven people, a good … Weiterlesen
How To Create An eLearning Podcast That Drives Engagement
What Is An eLearning Podcast? An eLearning podcast is an audio program made to help employees learn new things, build skills, and grow in their careers. Unlike shows meant just for entertainment, these podcasts focus on specific learning goals and are part of a larger company learning plan. There are several types of podcasts. Marketing … Weiterlesen
How to apply Nir Eyal’s Hook Model to AI products, safely
The habit loop that built social media is now wired into every chatbot — here are ways to use it without becoming the dealer. 16 min read · 14 hours ago Nir Eyal published Hooked in 2014, and product teams have been running its playbook ever since. It was a topic I taught in General … Weiterlesen
Research shouldn’t end in a deck
How I use Claude Code to challenge assumptions and turn research into a living artifact Press enter or click to view image in full size Claude Code can already do plenty of basic research work. It can search the web, compare products, synthesize documents, and organize the result into a template. These are useful capabilities, … Weiterlesen
10 Best Elixir Courses for 2026: From First Steps to OTP
Most people who learn Elixir already know another language. That shapes everything. A course written for experienced developers feels opaque to a near-beginner; a gentle intro bores someone ready to tackle OTP. The right starting point depends on where you’re coming from, and the right finishing point is always the same: functional programming patterns, concurrency, … Weiterlesen
Lonely at a lower latency
Everything got faster, closer, more certain. The person inside stayed the same. Continue reading on UX Collective »
7 Best Mandarin Chinese Courses for 2026: From Beginner to HSK 6
Mandarin is spoken by more than a billion people, and yet most beginners stall in the first month, not because the language is impossible, but because they pick the wrong starting point. The big early fork is this: do you want to speak first (pinyin and tones, holding a conversation) or read and write first … Weiterlesen