We need to expose the most expensive myth in the entire agency world right now. The agency lie. You know the exact one. It says you need a bloated payroll to scale. You need account managers. Junior copywriters. A trendy Slack channel filled with people posting GIFs instead of working. It is garbage. Complete garbage. … Weiterlesen
Many years ago, I teamed up with a mom-and-pop digital marketing agency and launched an online store. After three years of diminishing returns and increasingly more expensive ad budgets, I had to call it quits. From what I now understand, they never provided me with enough data to make smarter decisions. Fast forward to today, … Weiterlesen
While artificial intelligence has shaken up much of marketing, AI video creation is fraught with risk. Automated videos can seem convenient, but these solutions typically compromise certain qualities that are important to build brand trust. Real engagement relies on authenticity, emotion, and consistency. Without any of these components, businesses may fail to have credibility. The … Weiterlesen
The design problem most AI companies aren’t solving There’s a design principle underneath every high-stakes AI product: AI is the decision support. The human is the decision maker. Those are different jobs. The AI surfaces information, surfaces risk, surfaces patterns a person couldn’t find alone. The human takes that and decides what to do. That is … Weiterlesen
Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually drive pipeline decisions, such as feature pages, comparison pages, and pricing pages, often go unoptimized and underperform. Fortunately, fixing that gap doesn’t require rebuilding your … Weiterlesen
AI didn’t create the gap. It made it impossible to ignore. Intelligence inside an inherited architecture. Generated with Gemini. Last quarter, I sat through a product planning session — five leads around a table, a roadmap on the screen, a budget conversation that had already been decided. The question on the agenda was: how do we integrate AI into … Weiterlesen
What Is One-On-One Coaching? Definition, Benefits, And Best Practices For Managers In recent years, one of the most popular trends in employee training has been personalized learning. The main reason for that is that in a highly volatile and competitive business environment, there really isn’t much time for one-size-fits-all training programs. What employees truly need … Weiterlesen
Setting boundaries (and establishing trust) is the ask with agentic projects Continue reading on UX Collective »
My mom is an art educator who ran group sessions for kids, then worked with schools until 2019. When the pandemic hit, classes stopped. She craved interaction with the kids. During lockdown, she went back to her Excel sheet and read through the feedback column. She spotted a pattern: at least 30 parents had asked … Weiterlesen
What happens when technology starts reshaping the minds using it? Meet the new class of cognitive biases AI is creating. We have spent decades cataloguing the ways the human mind trips itself up. Confirmation bias. The Dunning-Kruger effect. Anchoring. The list currently stands at over 180 documented cognitive biases, each a small, predictable glitch in … Weiterlesen