If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called Answer Engine Optimization, or AEO. Some practitioners also refer to it … Weiterlesen

We are building LLMs to sound human. When we add personality and emotional tone, we increase the risk that people will trust them like people. Design them as tools. Not as companions. People ask AI systems for therapy, moral judgment, and legal authority. The interfaces we design invite this behavior. Think about how these systems … Weiterlesen

Intent-first framework you can use to design purpose-built AI experiences This essay was originally published on my Substack Syntax Stream, where I write about principles of human–AI interaction. The majority of AI products remain tethered to a single, monolithic UI pattern: the chat box. While conversational interfaces are effective for exploration and managing ambiguity, they … Weiterlesen

There are a thousand ways to fail in executing a digital product project. Regardless of the many variables, failure to deliver a project will always be due to foundational risk factors that compromise its successful completion. When you have people who are not suited for the job, the consequences might be catastrophic for everyone and … Weiterlesen

UX isn’t decoration; it is the mechanism that converts product value into business revenue. As a C-level executive at two consecutive VC-backed startups (ARxVision, AdInMo) and Senior Manager at major players like Ubisoft and the BBC, I’ve utilized design to solve critical P&L issues. The hardest part has often been building the business case to convince … Weiterlesen

Hi, my name is Oleksandr, I’m a Senior UX/UI Designer at Ubisoft, in my previous article, I talked about why every person on a team has an impact on UX. In this one, I want to dive deeper into usability and heuristics. UX Layers & Team. Source: Why is everyone on the team a UXer? … Weiterlesen