AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams seeking clarity on how AI impacts brand and pipeline means investing in new tools like Profound or Athena AI for Answer Engine Optimization (AEO). 
We didn’t mean to build this- engagement at any cost
We didn’t mean to build this— engagement at any cost How well-meaning designers became complicit in broken systems and why handing those same briefs to AI could prove catastrophic. Image generated with AI Good intentions, broken systems A New Mexico state court slapped Meta with a $375m fine on 24 March ’26, for misleading users about their platform’s … Weiterlesen