If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy. There are two dominant camps right now: those who see generative AI as the most disruptive shift search has ever experienced, and those who argue that AEO (or GEO) is simply an extension of traditional SEO.
Sycophancy: the emperor’s new clothes
Why AI’s real danger isn’t hallucination — it’s agreement. The conversation about AI risk over the past years revolved around accuracy, the ability to pass tests and whether it is conscious. Yes, large language models (LLM) hallucinate, and they confidently fabricate citations and invent facts. Remember when Google’s AI made headlines in 2024, and then it recommended … Weiterlesen