Designers as agent orchestrators: what I learnt shipping with AI in 2025

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Designers hold the best qualities to get refine AI outputs that’s needed for building successful products Traditionally we’ve shied away from building because the chasm to go from designing to shipping requires learning to code, test, and bug fix. All of it required massive time investment to learn syntax, that changes every few years while … Weiterlesen

Generative Engine Optimization Tools that Marketing Teams Actually Use

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If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under competitors. Fortunately, I spend way too much time monitoring how content performs across different … Weiterlesen

The dilemma of agency in design

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What it takes to overcome obstacles and drive positive impact inside systems that resist change. Illustration by Sh8peshifters / Source: designingtomorrowbook.com Over the past years, I’ve spoken with many design students about life-centred design, responsible innovation, and bringing non-human perspectives into the design process. These ideas tend to resonate deeply. Many students are drawn to design … Weiterlesen