GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes. For the first time, AI tools had a consistent 1.31% to 1.34% of visits in the U.S. In previous quarters and reports, traffic to AI tools was growing. This stability in traffic suggests that AI search tools may have found their place in the wider search landscape. ![Free AEO Grader: See Your Brand's Visibility in Answer Engines [Free Tool]](https://no-cache.hubspot.com/cta/default/53/d4233c10-60b6-46d7-9852-c71dde8507b6.png)
The deceptive nature of today’s AI conversation design and how to fix it
The case to stop designing human conversations for non-human participants Image by Harli Marten As a content designer and passionate writer, conversation design has been intriguing to me since its infancy. From the little blurbs Microsoft’s Clippy spat out, to how Spotify’s Wrapped campaign addressed users in a dialogue-mimicking way. To me, it’s fascinating how small … Weiterlesen
