Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact.
Change Behavior: From Training To Transformation
Change Behavior. Drive Business Results: The Challenge Of Traditional Training In 2024, organizations spent approximately $398 billion globally on training, yet 70% of employees report they don’t have the skills needed to do their jobs effectively [1]. Only 12% of employees apply new skills learned in training to their jobs [2]. A Harvard Business Review … Weiterlesen
Top 7 Tools for Managing Remote Teams in 2025
Companies worldwide realized the substantial benefits of remote work, largely thanks to the pandemic. And now, even if partly (i.e., hybrid), it is here to stay. This means teams are often spread across time zones, and managers need the right digital tools that ensure complete clarity and control. They need the means to keep everyone … Weiterlesen
Material 3 Expressive: Building on the failures of flat design | by Benjamin C.J. W | Nov, 2025
Sources Better, Easier, Emotional UX. (2025, May). Google Design. https://design.google/library/expressive-material-design-google-research Budiu, R. (2025, October 10). Liquid Glass Is Cracked, and Usability Suffers in iOS 26. Nielsen Norman Group. https://www.nngroup.com/articles/liquid-glass/ Burmistrov, I., Zlokazova, T., Izmalkova, A., & Leonova, A. (2015). Flat Design vs Traditional Design: Comparative Experimental Study. In M. Fetter, P. Palanque, T. Gross, J. … Weiterlesen
Winning Fortune 500 IT deals with ABM
Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts.
What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity.
Most Side Hustles Fizzle. Here’s Why — and What Actually Works
Not long ago, Jerrica Long hit a wall — literally. The Greenlight Yourself founder and storytelling expert had been clocking 15 to 18-hour days in Hollywood, juggling jobs from assistant to showrunner. The grind caught up to her. She was running on fumes, so worn out that one night, she nodded off at … Weiterlesen
Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion.
Is Figma in its accessibility era? | by Allie Paschal | Nov, 2025
Figma’s accessible updates Figma has introduced both an enhanced contrast mode (supporting both light and dark themes) as well as improved keyboard navigation. These aren’t “nice-to-have” features, but show core advancements that align with WCAG accessibility standards and real user needs. Let’s look at both features. Enhanced contrast mode This feature may seem obvious and … Weiterlesen
12 Ways To Make Extra Money While Your Child Naps
Do you want to learn how to make extra money while your child naps? I’m currently writing this article while my daughter is sleeping, so I completely understand! Nap time may be the only quiet time in your day. Nap times may be when you catch up on laundry, take a breather for yourself, or… … Weiterlesen