Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those phrases are seed keywords, and they do more work than most marketers realize.
Taste is not a feature
On judgement, context, and why AI makes taste more important, not less. Photo by Juan Miguel Agudo on Unsplash “Taste has no system and no proofs. But there is something like a logic of taste: the consistent sensibility which underlies and gives rise to a certain taste.” — Susan Sontag, 1964 1 Sixty years later, that line lands with a … Weiterlesen
