As a marketer, you‘ve likely encountered the dreaded „prediction problem“ while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next.
What the Marble Machine Teaches Us About Creativity
Even in an automated world, creativity needs imperfection. Press enter or click to view image in full size The Wintergatan Marble Machine — a hand-built instrument where music, mechanics, and marbles collide. Image credits: Wintergatan Creativity often arises from unusual places. In an age where automation rewards predictability, we’re beginning to doubt our own creative … Weiterlesen