Taste is not a feature

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On judgement, context, and why AI makes taste more important, not less. Photo by Juan Miguel Agudo on Unsplash “Taste has no system and no proofs. But there is something like a logic of taste: the consistent sensibility which underlies and gives rise to a certain taste.” — Susan Sontag, 1964 1 Sixty years later, that line lands with a … Weiterlesen

The Starting Point for SEO Research

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Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those phrases are seed keywords, and they do more work than most marketers realize.

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What AI exposes about design

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What we lost when design became mainly UI, and what AI gives us the chance to reclaim Design practice is changing again. The process is shrinking, and most tasks, especially the ones usually reserved for junior designers, are being automated. Speed is even more important than before, and the go-to-market timeline is reducing consistently with the … Weiterlesen

The design engineer symptom: what a rising job title reveals

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Trying to define Design Engineering today, and why the confusion around it turned out to matter. “UX Designer”, “UX/UI Builder”, “UX Engineer”, “Product Builder”, “Design Engineer”… As job titles multiply, so does the confusion about what’s actually expected. — Made with Gemini Have you ever read a job title and felt like it was made for you, only to … Weiterlesen

The three thirds

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An entire generation of designers climbed the ladder. A third say it got better. A third say it got worse. A third aren’t sure. Photo by 360floralflaves on Unsplash Someone asked me what I do at a dinner last month. Normal question. I’ve answered it a thousand times. But this time I paused. Not because I didn’t … Weiterlesen

Making vs. the machine

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What are we willing to pay to get paid? Embracing non-commercial creativity. I used to dream of having a job where I could be creative. I wanted to be paid to do the thing I loved. I had read about starving artists and struggling creatives, and I was happy and proud when I found a … Weiterlesen