I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming how we work, play, and live faster than any tech I’ve seen in my decade-long marketing career.
Digital Skills
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can transform how you attract and convert customers.
The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better.
RITE testing: how to test AI-driven products in a meaningful way | by Kai Wong | Nov, 2025
One of the best ways to go back to scrappy user testing in the AI era. Photo by Rainaly Gonzalez: https://www.pexels.com/photo/post-apocalyptic-warrior-with-water-canister-29566658/ “User testing generates reports, not solutions.” Somewhere along the way, that statement became the way many businesses perceive UX research. UX researchers have been among the victims of the AI-integrated future. From AI-based synthetic … Weiterlesen
A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that?
5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns.
A Hippocratic Oath for tech… with teeth
Press enter or click to view image in full size A symbolic handshake represents the “Architect’s Mandate,” a proposed formal pact between a tech professional and the systems they build, ensuring rights and accountability. Image credit: Unsplash The Architect’s Mandate: A Proposed Code A functional oath for a tech professional would be less a pledge … Weiterlesen
What Grammarly Ads Reveal About AI Tool Design
Use cases for AI writing tools The ads primarily target two audiences: students and professionals. Moreover, ideation appears as a third use case across both groups. Ideation — without exploration Several ads promise help with finding ideas at the start of a writing project. Examples include “Say goodbye to blank-page scaries and jump-start ideas faster”, … Weiterlesen
6 brands that brilliantly differentiated from the competition, and how you can, too
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal.
How grocery store layouts manipulate your shopping behavior | by Elvis Hsiao | Nov, 2025
Have you ever gone grocery shopping with a grocery list of items to get, but then walked out of the store with more things than your grocery list? Grocery stores are spaces that are designed to make you spend more money. Strategic aisle placements and product positions follow a deliberate strategy rooted in consumer psychology … Weiterlesen