Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines.
The right touch: mapping AI presence to user intent
Knowing what a user wants is only half the problem. The other half is knowing how, and how much, to respond. This is the third piece in a small series on product design in AI-driven systems. The first article explored how our role as designers is evolving, and the second looked at how signals tied to … Weiterlesen