I’ve been testing the testing. Unmoderated and moderated UX tests with the same type of people on the same topic generate completely different results. What does that mean, and why is unmoderated testing not always living up to its promise? Press enter or click to view image in full size Critical point of view Let’s … Weiterlesen
Each person worked across three familiar modes: a casual text, a short essay paragraph, and a code snippet. They wrote something genuine, then passed it through an AI writer of their choice ten times in a row. After each iteration, they rated it on a 1–7 scale: “How much is this still mine?” The survey … Weiterlesen
When I was a kid, I was at the mall with some friends and we went to an Orange Julius. This was 1999, so going to the mall food court was still a valid form of entertainment, especially when your parents gave you twenty dollars and told you not to come home until dinner. As … Weiterlesen
A while back, I captured this provocation on LinkedIn by Darren Hood, which got me thinking. What does it take to “Let Designers think”? Thinking is the value we bring. Let’s discuss more ways to carve out “thinking” time. Press enter or click to view image in full size Press enter or click to view … Weiterlesen
How user-centered design principles transformed a grassroots political movement into a viral phenomenon and what it means for design practice. Press enter or click to view image in full size Zohran Mamdani Logo designed by Aneesh Bhoopathy. The year is 2025, and New York City, “The Greatest City in The World” has a 34-year-old, democratic … Weiterlesen
Have you ever been frustrated by an app or website that seems to be working against you? It’s as if the designers didn’t think about how real people would use it. That’s where product thinking comes in. It’s a way of designing that keeps the user at the forefront of the process, ensuring that their … Weiterlesen
Since 2017, the UI Design Master at Innovation School has been the first Italian course focused on the design of visual user interfaces. Starting from the 3rd edition, I joined scientific coordinator as part of the faculty, following students through their project work. After 15 editions spanning 7 years and more than 800 students, we … Weiterlesen
Society is moving beyond screens into conversational, immersive, and neural experiences, placing designers at the center of the ethical landscape of human–technology interaction. Ethical Interface Design helps designers understand not only the impact of their choices but also the ethical frameworks behind them, exploring: How interfaces influence behavior across visual, tactile, conversational, neural, and mixed-reality … Weiterlesen
AI can now generate design artefacts in seconds. It can fill in a Value Proposition Canvas, a journey map, or a jobs-to-be-done structure with impressive speed and coherence. For designers and other professionals, this raises an uncomfortable question: if machines can apply the tools of our disciplines, where does that leave human expertise? The answer … Weiterlesen
Showing a high-fidelity version of the future isn’t as taboo anymore Press enter or click to view image in full size Photo by cottonbro studio: https://www.pexels.com/photo/a-person-fortune-telling-7179797/ “The PM used Stitch by Google to create designs after our Miro session. To the untrained eye, it looks like a finished design. But when you look closer, it’s … Weiterlesen