When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”
How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine interest in what their business has to … Weiterlesen