When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity.
Online Learning
Automating Storyboard Creation: Transforming Instructional Design
The Storyboard Bottleneck Every Instructional Designer (ID) knows the drill. You’ve completed your needs analysis, identified performance gaps, and gathered all your Subject Matter Expert content. Now comes the time-consuming task of creating detailed storyboards—formatting learning objectives, designing screen treatments, crafting assessment questions, and ensuring everything follows organizational standards. Hours turn into days as you … Weiterlesen
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It’s where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you.
How To Modernize Legacy eLearning Content With Authoring Tools
Why You Need To Modernize Your eLearning Content If your organization has been around for some time, you likely have old eLearning courses from years ago. While those courses were useful back then, technology and learner expectations have changed significantly. Today’s employees want engaging, mobile-friendly, and accessible learning content that fits easily into their work. … Weiterlesen
The Co-Educator Model: Co-Designing Faculty-AI Partnerships
The Next Stage Of AI In Education Isn’t About Replacement, It’s About Collaboration Higher education has moved beyond the question of whether to use Artificial Intelligence (AI) in teaching. The real challenge now is integrating AI as a meaningful partner in the learning process without losing the human essence that defines excellent teaching. The most … Weiterlesen
Optimize Content For AI Discovery
SEO For AI Search Engines: Enhance Your HR And LMS Content For AI Visibility AI has been part of our lives for quite some time now. We notice its existence in almost every tool we use in our personal and professional lives. Search engines could not be left out of this trend. Specifically, we observe … Weiterlesen
HVAC Field Training With Digital Inspections And eLearning
Optimizing HVAC Field Training With Digital Tools With advancements in HVAC manufacturers and suppliers, a perfect blend of technical skills and digital literacy has become essential. A field technician in today’s time is expected to install and repair complex systems, as well as utilize digital tools for diagnostics, reporting, and inspections. For Learning and Development … Weiterlesen
Why Organizations Insist On Investing In Failed Learning Strategies
The Psychology Behind Persisting On Learning „Dead Horses“ It is often not that hard to identify a „dead horse“ within an organization, whether it is an onboarding system that doesn’t set up new hires for success or a compliance course that has not eliminated workplace errors. However, the distance between recognizing a redundant or outright … Weiterlesen
12 great examples of welcome emails for new customers [templates]
I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most welcome emails I receive. Not because I expect every brand to knock it out of the park, but because this moment, this exact moment, is such a rare opportunity.
L&D For The Global Audience: Tips For Multilingual Projects
Creating eLearning Initiatives That Are Truly Global As an eLearning vendor, one of the primary aims is to develop eLearning experiences that are relevant and meaningful for every member of your audience. But how do you design L&D for the global audience that’s available in diverse formats, and which questions should you ask to determine … Weiterlesen