Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond the vanity KPI of “people liked it.” It created an actual pipeline.
LMS Selection Criteria: Why UX Matters More Than AI
Why LMS Selection Criteria Are Changing In 2026 LMS selection criteria have changed a lot as Artificial Intelligence (AI) becomes more common in learning technology. Even though AI features are often highlighted in product launches and marketing, they are not the main reason people buy these systems. eLearning Industry’s 2026 benchmark report shows that User Experience … Weiterlesen