Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts.
What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity.
Most Side Hustles Fizzle. Here’s Why — and What Actually Works
Not long ago, Jerrica Long hit a wall — literally. The Greenlight Yourself founder and storytelling expert had been clocking 15 to 18-hour days in Hollywood, juggling jobs from assistant to showrunner. The grind caught up to her. She was running on fumes, so worn out that one night, she nodded off at … Weiterlesen
Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion.
Is Figma in its accessibility era? | by Allie Paschal | Nov, 2025
Figma’s accessible updates Figma has introduced both an enhanced contrast mode (supporting both light and dark themes) as well as improved keyboard navigation. These aren’t “nice-to-have” features, but show core advancements that align with WCAG accessibility standards and real user needs. Let’s look at both features. Enhanced contrast mode This feature may seem obvious and … Weiterlesen
12 Ways To Make Extra Money While Your Child Naps
Do you want to learn how to make extra money while your child naps? I’m currently writing this article while my daughter is sleeping, so I completely understand! Nap time may be the only quiet time in your day. Nap times may be when you catch up on laundry, take a breather for yourself, or… … Weiterlesen
We wanted Superman-level AI. Instead, we got Bizarro. | by Michael Buckley | Nov, 2025
The illusion of intelligence is the new frontier of deception. Press enter or click to view image in full size Image source: dcau.fandom.com/wiki/Bizarro I was a huge Superman fan as a kid. In fact, my first tattoo was of the Superman symbol — I know, cheesy. But there was something about that idea of strength … Weiterlesen
Automating Storyboard Creation: Transforming Instructional Design
The Storyboard Bottleneck Every Instructional Designer (ID) knows the drill. You’ve completed your needs analysis, identified performance gaps, and gathered all your Subject Matter Expert content. Now comes the time-consuming task of creating detailed storyboards—formatting learning objectives, designing screen treatments, crafting assessment questions, and ensuring everything follows organizational standards. Hours turn into days as you … Weiterlesen
How To Save Money As A Vegan
Do you want to learn how to save money as a vegan? I’ve been eating a vegan diet for around 10 years and have learned a lot over the years! Eating a vegan diet can be great for your health, the environment, and animals, and it also doesn’t have to be expensive. With a few… … Weiterlesen
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food.