Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It’s where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you.
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.)
How To Modernize Legacy eLearning Content With Authoring Tools
Why You Need To Modernize Your eLearning Content If your organization has been around for some time, you likely have old eLearning courses from years ago. While those courses were useful back then, technology and learner expectations have changed significantly. Today’s employees want engaging, mobile-friendly, and accessible learning content that fits easily into their work. … Weiterlesen
5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors‘ offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing.
Here’s exactly how the HubSpot blog team uses AI
I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming how we work, play, and live faster than any tech I’ve seen in my decade-long marketing career.
The Co-Educator Model: Co-Designing Faculty-AI Partnerships
The Next Stage Of AI In Education Isn’t About Replacement, It’s About Collaboration Higher education has moved beyond the question of whether to use Artificial Intelligence (AI) in teaching. The real challenge now is integrating AI as a meaningful partner in the learning process without losing the human essence that defines excellent teaching. The most … Weiterlesen
How Freelancers Can Stay Focused in a World Full of Distractions
The freelance lifestyle promises freedom, flexibility, and the ability to be your own boss. But here’s the reality that no one talks about in those “quit your 9-to-5” blog posts: freedom without focus is just chaos in disguise. I’ve been freelancing for over seven years, and I can tell you that the biggest challenge isn’t … Weiterlesen
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can transform how you attract and convert customers.
Optimize Content For AI Discovery
SEO For AI Search Engines: Enhance Your HR And LMS Content For AI Visibility AI has been part of our lives for quite some time now. We notice its existence in almost every tool we use in our personal and professional lives. Search engines could not be left out of this trend. Specifically, we observe … Weiterlesen
How to Design a Proposal Clients Can’t Say No To
Getting my first client as a freelancer was easy. A friend made an offer, I said yes, and the deal was done. But trying to get my second client showed me I had a huge amount to learn about designing proposals people couldn’t refuse. I learnt that a winning proposal is often the difference between … Weiterlesen