According to McKinsey, 50% of consumers now use AI-powered search, and more than 70% rely on it to ask questions and gather information. This shift in search behavior means SEO leaders must evolve. Modern workflows need to incorporate Answer Engine Optimization (AEO) strategies so brands can not only rank on page one of Google, but also gain visibility inside AI-generated answers across platforms like Google AI Overviews, ChatGPT, and Perplexity.
AI systems are demanding new interaction models. Are designers ready?
The first big shift in how we use software in years is underway. Press enter or click to view image in full size For decades, most software interactions have worked the same way. You open applications, close them, drag files into folders, click through menus, move between windows… That’s the desktop metaphor, software designed to … Weiterlesen