Soft Skills Training For Neurodiverse Teams: What Needs To Change? Diversity and inclusion have been high on the priority list of organizations in recent years. As a result, it’s not uncommon for them to re-examine how they support neurodiverse employees to help them perform to the best of their abilities. However, while they may be … Weiterlesen
Every company I talk to right now is convinced they have an AI problem.
An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how brands earn visibility, and how visibility doesn’t equal clicks. But for SaaS, the way buyers conduct discovery and evaluation has changed disproportionately. 
In late 2025, Coursera and Udemy announced a “merger”, with Coursera acquiring Udemy in an all-stock deal. Since then, the values of both companies have continued to slide after announcements in 2025 of a projected revenue growth of just 1%. But learners are still taking free and paid courses and paying for subscriptions. More than … Weiterlesen
When I was in college, I used to read Steve Blank’s blog weekly. His blog introduced me to the BMC (Business Model Canvas) by Alexander Osterwalder, a groundbreaking tool for finding business innovation opportunities. I immersed myself into the BMC method, even sketching out my own canvas to hang in my bedroom for daily inspiration. … Weiterlesen
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought, “Cool, but how does this actually apply to my job?” Or maybe you’ve bookmarked a dozen AI tools you saw recommended on LinkedIn and haven’t tried a single one.
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A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely to look like before campaigns are executed. This approach supports clearer planning, more predictable growth, and stronger alignment between marketing inputs and revenue targets.
Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world. 
Both Coursera and Udemy started 2025 with new CEOs. Greg Hart took over at Coursera in February. Hugo Sarrazin started at Udemy in March. Less than a month into the job, both CEOs were in conversations to sell their companies. On April 8, Hart and Sarrazin met for the first time at ASU+GSV. The rest, … Weiterlesen