Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines.
The rulebook for designing AI experiences
Three of the world’s largest tech companies have published guidelines for responsible Human-AI Interaction. Here’s what they got right, and where the gaps are. Ask ten people in the industry what responsible AI design means and you will get ten different answers. Ethics frameworks, trustworthy AI principles, responsible innovation checklists: the vocabulary keeps growing. But underneath … Weiterlesen