AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate. While traditional SEO audits track rankings and crawl health, AEO audit tools measure answer engine visibility across the platforms where buyers now get direct recommendations. For SEO managers, content strategists, and growth marketers, this is the new measurement layer most teams don’t have in place yet.
Digital Skills
What The Matrix got wrong about AI (so far)
The change arrived without a battle — quiet, ordinary, already at your desk. AI assisted. The film feared a superintelligence that would rise up and rule us, but the generative AI we built asks for our trust instead — and mostly gets it. The Matrix feared a machine that would wake up, decide we were the problem, and seize control. Generative … Weiterlesen
What nobody tells you about AI ethics
Why making the human behind the machine visible changes what we call morally right, and its effect on the alignment of AI with human values. Continue reading on UX Collective »
Why don’t we download airport apps?
A billion passengers, millions of smartphones, and one stubborn question: do airports really need their own apps? Continue reading on UX Collective »
AI is lying to us, and nobody seems to care
Real information in, invented information mixed in, one confident answer out. The interface never shows you how it got there. We built it to sound sure of everything. The best thing it can learn to say is “I’m not sure.” The latest argument my team and I are going back and forth on is whether we are … Weiterlesen
How to experiment when designing in a regulated field like Healthcare
You can’t vibe code your way through HIPAA violations Continue reading on UX Collective »
Is the future of software certain once AI is everywhere?
Extinction is the wrong lens. Evolution is the right one. In August 2025, enterprise software had one of its worst weeks on the market in years. CNN chronicled the slide in software shares and blamed AI, worrying that as models get better at building and doing, demand for conventional software erodes. Two days later, The Wall Street … Weiterlesen
What is the purpose of software
Practical and existential questions for IT Design and Development. I first asked myself this question for a bit of a laugh. This was at the dawn of 2023, during the rise of the LLM. Doomsayers and prophets alike said AI will allow us to produce so much more, so much more quickly. But I had to … Weiterlesen
What The Matrix got right about AI
The famous choice was never about the pills, it was about whether to see the system at all. AI assisted. More Than 25 Years On, The First Film’s Picture Of Machine Intelligence Reads Less Like Science Fiction And More Like A Product Roadmap The Matrix arrived in 1999 wearing sunglasses and a trench coat, and most … Weiterlesen