When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I was wrong.
Digital Skills
10 UI patterns that won’t survive the AI shift
A practical guide with real product examples of what’s replacing them. One of the bigger challenges for product and design teams right now is a type of UX debt nobody is tracking — patterns that still function but no longer justify their existence. We’ve spent years perfecting dashboards, data entry forms, search flows, filter sidebars, setup wizards, … Weiterlesen
Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up.
The interface that responds
The most dangerous pronoun in design. The self with no one there — (All conceptual images were generated by AI and edited by the Author) The last screen of my day is often a conversation with a machine. I know how strange that is. The house is quiet, there is something I need to think through, and I choose to … Weiterlesen
What is AI really costing the planet?
The interactions feel frictionless. But behind every prompt sits a vast, energy-hungry machine with a growing environmental bill nobody wants to pay. Many people tend to think of AI as invisible. You type a prompt, something smart appears, and that’s that. No smoke, no exhaust fumes, no obvious trace of the exchange. But somewhere, in vast … Weiterlesen
The forgotten conversation problem in AI chat
We built a messaging-app architecture for knowledge work. The recall failure that followed is structural, not optional.* *Editor’s note: I wrote this article from firsthand experience as a founder and engineer. I used Claude Code as a writing assistant for structural feedback and copy editing. All insights, data, decisions, and stories are my own.* *Disclosure: I … Weiterlesen
Staff designers aren’t about shipping the best work. That’s the point.
I rewrote portfolios for 7 Staff/Principal designers. Here’s what I learned Continue reading on UX Collective »
How to summarize your AI visibility
Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings — and a lot harder to pin down. 
The right touch: mapping AI presence to user intent
Knowing what a user wants is only half the problem. The other half is knowing how, and how much, to respond. This is the third piece in a small series on product design in AI-driven systems. The first article explored how our role as designers is evolving, and the second looked at how signals tied to … Weiterlesen
A fantastic voyage, the illusion of good taste, the art of subtraction
Weekly curated resources for designers — thinkers and makers. “The invisible walls for designers have been broken down. Maybe we don’t know it yet, but this year is the perfect time to start reframing the influence and vision of product design within and beyond companies.” Product design in 2026: the beginning of a fantastic voyage? →By Kike Peña New … Weiterlesen