Digital Skills

You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking can’t tell you that. AEO prompt tracking helps you measure brand visibility within AI-generated answers by monitoring whether (and how) your brand gets cited when real AI prompts are run across the engines your audience is actually using. For marketing leaders, SEO managers, and demand gen teams, it’s the measurement layer that closes the gap between “we publish great content” and “we can prove AI search drives pipeline.”

Weiterlesen

This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first GTM.

Weiterlesen

This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an AI-first company.

Weiterlesen

This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three is how we operate as an AI-first company.

Weiterlesen

Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the same week. Competitor monitoring tools exist to catch those moves early, but most teams end up with fragmented data scattered across platforms, and by the time they’ve pieced it together, the window to respond has closed.

Weiterlesen

Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, then blogging, then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” But the curiosity is actually warranted.

Weiterlesen