Digital Skills

What is Answer Engine Optimization (AEO) and how does it change SEO?

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If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called Answer Engine Optimization, or AEO. Some practitioners also refer to it … Weiterlesen

How to conduct one that drives traffic growth [+ checklist]

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At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should create audits to identify opportunities that advance business goals and growth.

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When tools pretend to be people

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We are building LLMs to sound human. When we add personality and emotional tone, we increase the risk that people will trust them like people. Design them as tools. Not as companions. People ask AI systems for therapy, moral judgment, and legal authority. The interfaces we design invite this behavior. Think about how these systems … Weiterlesen

Beyond chat: 8 core user intents driving AI interaction

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Intent-first framework you can use to design purpose-built AI experiences This essay was originally published on my Substack Syntax Stream, where I write about principles of human–AI interaction. The majority of AI products remain tethered to a single, monolithic UI pattern: the chat box. While conversational interfaces are effective for exploration and managing ambiguity, they … Weiterlesen