I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution.
How UX directly impacts P&L
UX isn’t decoration; it is the mechanism that converts product value into business revenue. As a C-level executive at two consecutive VC-backed startups (ARxVision, AdInMo) and Senior Manager at major players like Ubisoft and the BBC, I’ve utilized design to solve critical P&L issues. The hardest part has often been building the business case to convince … Weiterlesen