How UX directly impacts P&L

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UX isn’t decoration; it is the mechanism that converts product value into business revenue. As a C-level executive at two consecutive VC-backed startups (ARxVision, AdInMo) and Senior Manager at major players like Ubisoft and the BBC, I’ve utilized design to solve critical P&L issues. The hardest part has often been building the business case to convince … Weiterlesen

Designers as agent orchestrators: what I learnt shipping with AI in 2025

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Designers hold the best qualities to get refine AI outputs that’s needed for building successful products Traditionally we’ve shied away from building because the chasm to go from designing to shipping requires learning to code, test, and bug fix. All of it required massive time investment to learn syntax, that changes every few years while … Weiterlesen

The dilemma of agency in design

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What it takes to overcome obstacles and drive positive impact inside systems that resist change. Illustration by Sh8peshifters / Source: designingtomorrowbook.com Over the past years, I’ve spoken with many design students about life-centred design, responsible innovation, and bringing non-human perspectives into the design process. These ideas tend to resonate deeply. Many students are drawn to design … Weiterlesen

From playwright to stage manager

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MINDFUL AI DESIGN The improv theater guide to AI design The show that went off script This summer, Google released a fascinating research prototype — a demo of a “neural” operating system that generates itself on the fly. It looks comfortably familiar: an old-school desktop with windows, icons, menus, a mouse pointer. Google Gemini Flash-Lite “Neural OS” But start clicking, and dream logic … Weiterlesen

Your product is a theme park

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A practical way to evaluate what to fix next. A ‘Dufan’ Theme Park Illustration (by Jumping Space Studio) Disclaimer: Some visuals in this article are AI-generated. I’m using them only to help explain the ideas more clearly. These visuals are not intended for commercial use, and I’m not monetizing this article. If any visual resembles an existing … Weiterlesen