In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food.
Digital Skills
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.)
5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors‘ offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing.
Here’s exactly how the HubSpot blog team uses AI
I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming how we work, play, and live faster than any tech I’ve seen in my decade-long marketing career.
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can transform how you attract and convert customers.
The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better.
RITE testing: how to test AI-driven products in a meaningful way | by Kai Wong | Nov, 2025
One of the best ways to go back to scrappy user testing in the AI era. Photo by Rainaly Gonzalez: https://www.pexels.com/photo/post-apocalyptic-warrior-with-water-canister-29566658/ “User testing generates reports, not solutions.” Somewhere along the way, that statement became the way many businesses perceive UX research. UX researchers have been among the victims of the AI-integrated future. From AI-based synthetic … Weiterlesen
A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that?
5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns.
A Hippocratic Oath for tech… with teeth
Press enter or click to view image in full size A symbolic handshake represents the “Architect’s Mandate,” a proposed formal pact between a tech professional and the systems they build, ensuring rights and accountability. Image credit: Unsplash The Architect’s Mandate: A Proposed Code A functional oath for a tech professional would be less a pledge … Weiterlesen