How to choose in 2026

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Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help businesses send targeted, personalized emails at scale by automating workflows, segmenting audiences, and integrating with CRM and ecommerce tools. Get Started with HubSpot's Email Marketing Software for Free

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Beyond the waterfall state: why missions need a different decision-making architecture

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Why government keeps forcing uncertainty through systems designed for stability — and what an alternative might look like In a previous article, I argued that the UK government is structurally unfit for uncertainty — taking 21st-century challenges, evaluating them with 20th-century tools, and responding within 19th-century institutions — built for a different time, and for different kinds of problems. And, if Labour’s … Weiterlesen

Giraffe, muppet, or human?

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Discuss children’s preference on avatar design Image created by AI tool ElevenLabs As a developer in a children’s hospital, I’ve designed some playful VR simulations for young patients. We try to avoid serious medical settings because there are still concerns about using VR in serious clinical contexts. Instead, we use VR in two main ways: making … Weiterlesen

Are we doing UX for AI the right way?

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How chatbot-first thinking makes products harder for users We’ve lived with AI long enough to witness some groundbreaking changes in how we live, work, and design. But we’ve also lived with it long enough for misconceptions to emerge — before best practices have really had a chance to settle. The pace of disruption remains wild. However, 2026 is already … Weiterlesen