Email personalization drives measurable revenue impact. According to HubSpot’s 2026 State of Marketing report, 93.2% of marketers say personalized or segmented experiences generate more leads and purchases, and nearly half are exploring AI to scale those efforts. 
Digital Skills
Who are we really designing for?
A guide to the conflicting needs of the individual User and the collective Customer. Continue reading on UX Collective »
We didn’t mean to build this- engagement at any cost
We didn’t mean to build this— engagement at any cost How well-meaning designers became complicit in broken systems and why handing those same briefs to AI could prove catastrophic. Image generated with AI Good intentions, broken systems A New Mexico state court slapped Meta with a $375m fine on 24 March ’26, for misleading users about their platform’s … Weiterlesen
The UX ground is shaking, synthetic users, building perspective
Weekly curated resources for designers — thinkers and makers. “To have a perspective is to say ‘no’ to things that are technically possible but strategically wrong. Most products fail not because they lack features, but because they lack a clear stance on what they are not. Every feature added without a clear perspective dilutes the ones that actually … Weiterlesen
Data models: the shared language your AI and team are both missing
The one thing your team needs to agree on before prompting any AI tool Have you seen that meme with the guy pointing at a wall covered in papers, pictures, and strings and conspiracy theories? That was me when ChatGPT came out, pointing at a screen saying “it’s just clusters and vectors, it’s not magic.” Nobody … Weiterlesen
“Vibe coding” is accelerating the erosion of design authority
When artifacts replace architecture, we substitute simulation for trusted judgment. Image source: Adobe Stock I recently reviewed several demonstrations of Google Stitch. It is genuinely impressive as a rapid interface generator. However, it still exhibits the same problems nearly all so-called “vibe coding” tools possess, including a visual homogeneity that makes every output feel like it … Weiterlesen
The invisible layer of UX most designers ignore
How your design decisions translate to screen reader output Most designers spend their time editing and improving what our users see, like color palettes, layout grids, and type hierarchy. We obsess over high-fidelity polish and happily push pixels until everything feels right. But there’s another version of your interface that most designers never experience–how the interface is … Weiterlesen
Do less with AI
The promises of automation can only come true if you’re working smarter, not harder You’re not Michelle Yeoh. You can’t be everything, everywhere, all at once. Source Lately I’ve been suffering from hot dog hands. I don’t know who else needs to hear this, but I need to hear this: You’re trying to do too much. You … Weiterlesen
Falling apples and crumbling algos
The tragic tale of a modern-day Isaac Newton, plus some thoughts from beyond the recursive loop. Gil Scott-Heron performs in Chicago on Nov 4, 1978. Paul Natkin/Getty Images “The revolution will not go better with CokeThe revolution will not fight germs that may cause bad breathThe revolution WILL put you in the driver’s seatThe revolution … Weiterlesen
You’re not supposed to get it right
I left the Google design challenge convinced I had failed — and I passed. This is what actually matters in these interviews. Continue reading on UX Collective »