In times of growth, scaling a marketing team is often the last thing on a company’s mind—but that, my friends, is a huge mistake. The lean marketing team that got a business off the ground is not the one that will help it scale. Trust me; as a serial marketing team of one, I’ve experienced the fallout firsthand.
Leading design teams is easy, but we made it complicated
Should product design teams be 100% creative, effective, or a middle ground between both? How do you know a product design is succeeding? What is our actual reality in business? These questions, and many more, are part of a deep reflection on our presence, impact, and issues in tech companies. No matter how big, traditional, … Weiterlesen