You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize.
Discovery is the work AI gives back
Productivity is the floor of AI’s value, not the ceiling. New McKinsey research on where the durable returns actually live, and what that means for teams deciding what to build. Generated with AI by Author At the end of 2025, almost nine in ten organizations surveyed by McKinsey in The state of AI in 2025: Agents, innovation, … Weiterlesen