London, UK, July 22, 2026 — Synthesia, the world’s leading AI video platform for business, announces the launch of Roleplay Sessions. Research consistently shows that skills fade without repeated practice. Yet, most enterprise training stops at demonstration, leaving employees to apply what they’ve learned on the job. Roleplay Sessions provides a safe, structured way for employees to practice and receive feedback.
„Every leadership team right now is staring down the same problem: the skills your people need are changing faster than you can train for them. Practice has always been the piece nobody could scale; it needed a manager’s time, and managers don’t have enough of it. That’s exactly the gap we built Roleplay Sessions to close, and we used it ourselves first,“ says Ken Lawshe, Chief Revenue Officer at Synthesia.
How Roleplay Sessions Works
Roleplay Sessions helps organizations close the loop between knowing and doing. With Synthesia Studio, organizations already teach employees and model what good looks like using AI video. Roleplay Sessions builds on that foundation, giving employees a way to practice what they’ve learned, get feedback, and try again. It is the first product in Synthesia’s broader Sessions platform, with more planned.
Roleplay Sessions can be built for sales enablement, manager training, customer service, or any custom scenario an organization needs.
Once built, a roleplay scenario is available to employees to practice whenever they want, as often as they want. Practice is available in English, German, Spanish, and French, with more languages forthcoming.
Employees can expect a real conversation. Synthesia’s Interactive Avatars ask questions and even push back, simulating the experience of a prospect annoyed by a cold call or a frustrated customer calling in for support.
After practicing, an AI coach asks the employee to reflect on their performance, then provides targeted feedback aligned with a skills-based rubric. The score isn’t just a number: it’s actionable feedback the employee can apply immediately.
Data from every session rolls up into manager dashboards, giving managers both a team-wide view of performance and the ability to drill into any individual session. For L&D and enablement teams, this means richer analytics to demonstrate program impact. For employees, it means a visible track record of their own growth over time.
Roleplay Sessions gives organizations a way to scale practice, freeing managers to intervene where it matters most.
Early Results
Pilots show Roleplay Sessions is already closing skill gaps:
- At a Fortune 10 company, employees improved their soft skills scores by more than 110% and technical acumen by more than 80% over several weeks of practicing with Roleplay Sessions.
- Nearly 70% of the pilot users returned to practice after completing their required sessions.
- At a leading global recruitment firm, employees saw a skill uplift of nearly 30%, against a target of 10%. Every core skill had at least a 20% improvement.
- At a leading European company, managers used Roleplay Sessions to practice high-stakes conversations after selecting Synthesia following a competitive evaluation. Feedback from the pilot has been strong, with clear momentum toward a wider rollout.
Roleplay Sessions is available today. Visit www.synthesia.io/roleplay to learn more or try a live demo.
Enterprise Readiness
Synthesia holds SOC 2 Type II, ISO 27001, ISO 27701, and ISO 42001 certifications, with full GDPR compliance and EU data residency options. The platform supports single sign-on and SCIM provisioning, integrates with HR platforms, and exports session data to any Learning Management System via SCORM.
About Synthesia
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.