An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often create mismatches in data across tools.
Why your CEO acts like a clown: The tribal myths of leadership
When building and growing a company, you must be able to step away from numbers and KPIs and look at it from a human perspective — as a… Continue reading on UX Collective »