Neo Robot and the role of design in selling unfinished dreams | by Filipe Nzongo | Nov, 2025

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Design is, by nature, a discipline that works with imagination (Folkmann, 2010; Tully, 2012). Every act of design is, in some way, speculative, since a designer’s work consists of bringing abstract ideas to life, ideas that eventually materialize into physical reality (Auger, 2013; Ward, 2020). When a designer is developing a product, digital or otherwise, … Weiterlesen

Married at 28, divorcing at 29 — how I learned to own the narrative

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At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified by the fact that I had built this level of trust and connection with my community.

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How to nail onboarding — a case study of Runna | by Rosie Hoggmascall | Nov, 2025

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Lessons in clarity, confidence and community Nearly 1 billion runs were recorded on Strava in 2024. Targeting runners is a big market. And it’s a market that’s growing — according to Strava, running was the ‘fastest growing sport globally’ with ‘Gen Z turning to running to create community and connection’. Which is the winning strategy … Weiterlesen

Are we designing for brain rot?. The consequences of making… | by Daley Wilhelm | Nov, 2025

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The consequences of making habit-forming apps. Press enter or click to view image in full size Are our designs rotting brains? Image by Daley Wilhelm via Canva. I have two YouTube videos in my Watch Later that I have ironically been procrastinating on watching: replacing doomscrolling with writing (how to finally write your novel) and … Weiterlesen

The hidden structure of digital products | by Daleen Rabe | Nov, 2025

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Bridging the gap between atomic design and conceptual models To truly understand a digital product as a complete entity, our industry has two powerful but somewhat disconnected frameworks. Brad Frost’s Atomic Design gives us the language for the visible architecture of a product, the tangible components we see and interact with. Parallel to this, the … Weiterlesen

AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]

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Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before hitting send? AI email subject line optimization makes this possible by analyzing millions of data points from your actual subscribers’ behavior, automatically testing variations, and continuously learning what drives engagement.

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Why most go-to-market playbooks fail internationally — and what to do instead

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I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to SaaS startups, I’ve seen the strongest domestic strategies fall flat abroad.

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The paradox of tolerance. Karl Popper and the extinction of the… | by Nate Sowder | Oct, 2025

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Press enter or click to view image in full size Philosopher Karl Popper The moral armor of tolerance Popper saw tolerance as a civic safeguard. That means a system designed to protect disagreement so reason could do its work. But somewhere along the line, tolerance stopped being a discipline. Let’s look at where things are … Weiterlesen