Your research tools got smarter… Did you?

1fXl j6DCAK3 9UMzH7b 1w.jpeg

Data collection is being automated. The strategic layer is wide open. The question is which side of that line you’re standing on. Photo by Wes Hicks on Unsplash The research industry is getting commodified. A wave of AI-powered platforms can now conduct interviews, run surveys at scale, transcribe sessions, cluster themes, and deliver summary reports faster than … Weiterlesen

Practice notes on including citizens in the design process

0qVGxbJQbTng9jN0d.png

Field notes on trust, participatory scaffolding, and shared agency. Citizen participation? Hell no! Involving citizens in public design is much more than running an “open” process. It is about redistributing agency — enabling people to shape decisions, define problems, and participate in making change happen. It is as much about co-authoring a story of change as it is about … Weiterlesen

Get behind me, AI writer

1b4mHENjpK6quxisbSYaf0g.png

A reverse-engineered drafting process that keeps humans in charge (AI disclaimer: edited image of Jesus & the St. Peter android was produced with AI assistance; the rest of the banner, copy, and layout are my own design) A writer keeps AI in the backseat: an android of St. Peter reaches toward Jesus who waves it behind, … Weiterlesen

What is an attribution window in marketing? What marketers need to know

Attribution20window.webp.webp

An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often create mismatches in data across tools. 

Weiterlesen