Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it monitors AI citations, audits AI crawlability, and actively optimizes how AI bots experience your site. Ahrefs Brand Radar is an add-on to the broader Ahrefs SEO platform, built for teams that want AI visibility alongside traditional search data, backlinks, and web mentions in one place.
Digital Skills
HubSpot AEO vs SE Ranking: Features, pricing, and fit
You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those answers, well, you may not even be a consideration.
The screens are getting demoted
Designers often say that UX isn’t really about screens. It’s a line I see in portfolios, I hear in interviews; that’s the line we use to signal that we’re thinking beyond just pixels. But honestly, for most of my career, that wasn’t true. In one way or another, the job was screens: building flows in … Weiterlesen
AI SEO tools small businesses actually use
AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to figure out which AI tools are actually worth their time and which ones are necessary, especially when there is an abundance of tools promising to solve every problem imaginable. The good news is that AI is available in just about every tool.
Medium
How product teams confuse building with validating Press enter or click to view image in full size Photo by Sean Foster on Unsplash The urge to build feels older and more reflexive than the thinking meant to govern it. There’s a particular comfort in being busy. One that is very easily mistaken for being useful. … Weiterlesen
The digital wall we built ourselves
Why 95.9% of the world’s top million sites still fail the people who need them most. Continue reading on UX Collective »
AI can fake your portfolio. It can’t fake the second question.
The artifact just became the cheapest thing in hiring. The room test is the live follow-up you can’t generate, and it’s where interviews actually get decided in 2026. Press enter or click to view image in full size © Martino Pietropoli Seven or eight years ago I made it to the final round at a … Weiterlesen
I handed a UX review over to AI. Here’s what happened.
AI is a powerful partner for UX reviews, not a replacement for the expert, and the accuracy comes from the expertise you feed it, not the model. I got a task that isn’t complicated in itself: I had to write a UX expert review for the search, results, and product detail pages of a portal. … Weiterlesen
The top content formats & types that earn AI search citations
There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links.
Design experiments are more important than ever, and they don’t require a lab
If design experiments scare you? Take a page from design leaders and call them bets. Photo by Kindel Media: https://www.pexels.com/photo/man-in-vegetable-garden-7457497/ I’m about to say something that would irritate my old academic advisors and colleagues. You don’t need nearly as much scientific rigor as you think to run a design experiment. That’s something I’ve learned after … Weiterlesen