Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most teams can track.
Designing how designers master AI
Mastering an AI tool isn’t learning its correct use. It’s learning to bend it to how you already think — and that kind of mastery is personal, divergent, and never finished. Diagram illustrating that mastering an AI tool is divergent and personal: the same instrument, shaped by the designer (D) who holds it, becomes five things only … Weiterlesen