Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open ChatGPT or Gemini, type a question, and receive a synthesized answer drawn from multiple sources.
Same, but new: UX Research in the age of LLMs
How researchers can define quality, guide prompts, and shape the value of AI outputs. AI agents, synthetic users, deep research, staying relevant as a UX researcher can feel like a challenge that resets every week. Teams across product, design, and engineering are moving faster than ever, often powered by the same underlying AI technologies. Prompt engineering … Weiterlesen