Digital Skills

This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first GTM.

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This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an AI-first company.

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This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three is how we operate as an AI-first company.

Weiterlesen

Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the same week. Competitor monitoring tools exist to catch those moves early, but most teams end up with fragmented data scattered across platforms, and by the time they’ve pieced it together, the window to respond has closed.

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Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, then blogging, then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” But the curiosity is actually warranted.

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When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I was wrong.

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When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up.

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