Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most teams can track.
You are no longer the user. You are the principal.
Google just promoted you. The architecture below has already shipped. Visual 1 — Delegated Presence. Generated with Gemini. Halfway through the Google I/O 2026 keynote, I closed the lid of my laptop. I waited. The instinct to open it again did not arrive. That had not happened to me in thirty years. I rewound the stream. Sundar Pichai had just said … Weiterlesen