Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same research found that buyers start with an average of 7.6 potential vendors and narrow this to 3.5 before making their final decision.
Digital Skills
The deceptive nature of today’s AI conversation design and how to fix it
The case to stop designing human conversations for non-human participants Image by Harli Marten As a content designer and passionate writer, conversation design has been intriguing to me since its infancy. From the little blurbs Microsoft’s Clippy spat out, to how Spotify’s Wrapped campaign addressed users in a dialogue-mimicking way. To me, it’s fascinating how small … Weiterlesen
The art of subtraction in a world of infinite features
A reflection on clarity, restraint, and what it truly means to design meaningful experiences looking at the bigger picture Continue reading on UX Collective »
CSS you didn’t know you could style
Some parts of the browser feel untouchable, like they came built-in from the browser itself. Can CSS help us with that? CSS you didn’t know you could style Most developers think of CSS as the tool for styling layout, spacing, and colors, but modern CSS can do much more than that. CSS can even style some native elements … Weiterlesen
How to mitigate the risk of AI implementation in enterprise environments
My focus has been on the enterprise sector for years. After the 2022 ChatGPT revolution, I witnessed a massive hype around self-made AI… Continue reading on UX Collective »
How design leaders influence decisions without being in the room
How to create annotations that let your design work shine Continue reading on UX Collective »
The web trained AI to deceive. Now designers have to untrain it.
Your team may be shipping manipulative UX, and you may not be aware of it. LLMs trained on the web have absorbed its worst design habits. Or, to be precise, our worst design habits. Not to generalize, but even though they’re considered unethical, many companies use design tricks to deceive users into making choices they would not … Weiterlesen
The chat box isn’t a UI paradigm. It’s what shipped.
Chat is the AI interface that shipped fastest, not the one that worked. The 2024 retrofits prove it. Every affordance on the left became an unspoken assumption on the right. Users now have to guess what the system can do. I wrote this essay from firsthand experience building AI-adjacent products. I used Claude Code (an AI coding … Weiterlesen
Product design in 2026: the beginning of a fantastic voyage?
The invisible walls for designers have been broken down. Maybe we don’t know it yet, but this year is the perfect time to start reframing the influence and vision of product design within and beyond companies. All the walls that might keep us in secondary or even tertiary roles are down, and this is the … Weiterlesen
AI is ruining the way you talk about your work
Chat UI rewards fluency, not precision. Your expertise lives in precision. Continue reading on UX Collective »