What the AI era owes you

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A handloom weaver in 1820 could not have named a single job his trade would turn into. Neither can anyone today. No one is going to save your career from AI. That’s the most useful thing anyone can tell you about your job, and the sooner you believe it, the sooner you start building a version … Weiterlesen

Synthetic users are making me rethink “imperfect research”

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Why I’m reconsidering a principle I’ve believed for years. I’ve always believed that imperfect research is better than no research at all. Synthetic users have made me reconsider that. When synthetic responses are treated like findings from real users, they can create something far more dangerous than uncertainty: false confidence. What I mean by “imperfect research” Until … Weiterlesen

How to build earned media presence that shows up in AI results

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Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has. When buyers use answer engines to research a category, the brand that appears in those answers has earned a form of coverage … Weiterlesen

AI: incidents by design

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When safety is optional, and capability is urgent, incidents are not accidents. They are what we (consciously or not) designed and built for. AI makes headlines almost every day. And most days, they read like science fiction. Except they are not. Last year, in a simulation, Anthropic’s Claude learned it was about to be shut down, found … Weiterlesen

The best enterprise email marketing software in 2026

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Enterprise email marketing software is built for high-volume programs that span teams, brands, and regions. With so much software available, the hard part comes before and after the send — whether governance keeps every team within the rules, CRM-native data surfaces the right consented audience, and attribution connects email engagement to pipeline and revenue. A … Weiterlesen