How to capture awareness and drive revenue with content

AEO for Content Marketers 1 20260921 8548131 1.webp.webp

Content marketers are used to publishing consistently, earning trust, and measuring how content contributes to demand. But now, buyers also do their research in AI assistants and answer engines, sometimes without clicking through to a website.  That changes what content teams need to measure, since it’s no longer enough to know whether a page ranks. … Weiterlesen

How to earn citations and placements that build AI visibility

AEO20for20outreach.png

Link-building and content outreach were built for search engines. Domain authority, anchor text, and referring domains were the signals that moved search rankings, and they translated directly into an SEO playbook you could run at scale. Answer engines don’t work the same way. Content the answer engine treats as authoritative and relevant for a specific … Weiterlesen

The taste paradox: why the skill everyone says matters is the one we’ve stopped building

03xxtyCY66D5i8S1A.jpeg

We keep saying taste is the last human advantage, but we’ve built a world (and now tools) that make it almost impossible to develop, and we’re responding by de-risking even further Still from Fantastic Planet, 1973 Most designers and creatives seem to agree that taste and, with that, being able to not only judge what’s good but … Weiterlesen

Prompt as self-portrait, De-slopifying your designs, The strategic designer

0Sh11Cty6rJRkBK0I.png

Weekly curated resources for designers — thinkers and makers. “Every prompt is a confession. Before the model returns a word, the box has read me back: the clarity of my thinking, the range of my references, the questions I didn’t think to ask. I think I am describing a task, while in reality I am describing myself, my … Weiterlesen