The language used to articulate AI is increasingly selling mathematics as magic and agency as intelligence; the words we use have power and meaning The emerging technologies of AI, especially agentic AI, have many of us reaching for metaphors to make sense of them. I have seen many compare the technology to autopilot in planes. While … Weiterlesen
Somewhere between the happy path and edge cases, we forgot to design against harmful actors. Source: Netflix Last month, Louis Theroux’s Netflix documentary, “Inside the Manosphere,” was released and has generated a lot of online discourse. Brought to the eyes of the public by other programs like Netflix’s Adolescence, the “manosphere” is a network of communities … Weiterlesen
Why the industry is investing billions in better models when the real failure happens before the model ever runs A few months ago, I watched a physician abandon an AI diagnostic tool in under 30 seconds. She wasn’t skeptical of the technology. She’d actively asked for it. Her hospital had deployed the tool after a year-long procurement … Weiterlesen
The digital assembly line: Strategic orchestration and the industrialisation of user experience Order of design Whether you’re a designer, developer, or manager building or launching software and applications — you’re a victim of the AI and factory model dilemma. The digital design and development landscape is currently experiencing a significant transition, moving away from artisanal, manual craftsmanship toward a … Weiterlesen
A discussion of AI + Design and our shifting roles. Continue reading on UX Collective »
Being a content marketer isn’t easy.
You need to be a writer, designer, and editor; have knowledge of user experience, project management, analytics, your industry, and much more. With so many things to juggle, even the best teams are only as effective as the content marketing tools they have at their disposal.
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their buyers are actually using, their brand is nowhere to be found. This is the exact problem the FSA Framework was built to solve.
![Free AEO Grader: See Your Brand's Visibility in Answer Engines [Free Tool]](https://no-cache.hubspot.com/cta/default/53/d4233c10-60b6-46d7-9852-c71dde8507b6.png)
By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in the places your prospects are using more and more: AI tools like Gemini, Perplexity, and ChatGPT. These AEO insights will catch you up on the most crucial information to get started now.
Competitive research isn’t for visuals. It’s for bringing evidence. Continue reading on UX Collective »
If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge your brand visibility in AI-generated answers, considering metrics like citations, mentions, share of voice, and sentiment.